
A branding overhaul that maintained the company's
"green" ethos
SustainU is a clothing company focused on changing the way clothes are made to improve the environment, reinvigorate America's manufacturing sector, and educate the world about how clothing can positively impact people's lives.
As Art Director I worked to develop new branding, merchandising & marketing materials. By sourcing all paper products from green printers and using recycled materials we were able to maintain the brands "green" ethos throughout the process.
The client requested a full re-brand that moved away from their use of recycled kraft paper to give a more high-end look to their product.
Matt Livengood: SustainU Logo