The Grind WV Brand
A freelance project involving the creation of branding, marketing & merchandising materials.
The Client
Under new ownership in 2012, this independent full service coffee house approached me to design an updated logo that better reflected their aesthetic.
My Role
I was tasked with creating a typographic logo with a hand-drawn feel, drawing inspiration from antique railroad signage.
The client also desired a secondary logo option that highlighted their new slogan: “A beacon of coffee hope.”
About The Project
The creation of these logos inspired the client to take on a complete re-branding.
In addition to the primary & secondary logos I was contracted to design a variety of marketing materials including street signage, menus, loyalty cards, employee uniforms, & business cards.
More Work
